Robert Braceland
Co-Principal
Robert Braceland was recruited to PC Enterprises, Inc. in May of 2007. Robert is responsible for customer acquisition, business development, vendor relationships, and the branding and marketing of PC Enterprises, Inc. products and services. Robert holds a wealth of experience in the Office Products and Information Technology distribution supply channel including; call center management with $900Million in sales, strategic planning, staff development, presentation skills, demand generation, customer life cycle management, outside sales, P&L responsibility, as well as market development in verticals. Robert’s work experience in the OP/IT distribution channel with public companies like TDSynnex Corporation (SNX) as well as his entrepreneurial spirit is recognized by our manufacturer partners on a frequent basis. Robert lives in Westfield, MA with his wife Jeanine and children Blake and Shea.
Robert possesses a Bachelor’s degree in Business Administration with concentrations in Finance and MIS from the University of Texas at Dallas. Robert was instrumental in launching the sport of lacrosse in Texas and coached a high school club team from inception for Plano Senior High School from 1991 through 1996; Robert was awarded the Texas State High School Lacrosse Coach of the Year in 1994 and in 5 years had 2 Quarter finalists, State Semi Finalist, and State Champion Runner Up appearances.
Robert Bellamy
Co-Principal
Robert Bellamy joined PC Enterprises, Inc. Computer in 1991. Bob started his career in sales and held account management roles for over ten years. Bob was promoted to a managerial role in service and operations in 2002. As Vice President of Operations, Bob is responsible for project management; inventory management, technician coordination, resource allocation, as well as all day to day service execution. Bob continues to be the lead in process management; having selected, integrated and deployed our current service systems.
Bob was enlisted in United States Marine Corps in 1977 and honorably discharged in 1981. After having relocated from East Providence to Westfield, MA; Bob has become an avid hockey fan and is the proud father of Olympic Gold and 2xSilver Medalist, Kacey Bellamy; Rob Bellamy; Corey Bellamy and Lindsey Bellamy. Bob lives in Westfield, MA with his wife Maura and two dogs Nash and Chance and enjoys summers on Cape Cod.
Elizabeth "Liz" Soticheck
Vice President of Finance and Administration
Elizabeth Soticheck a most valued treasure of Entre Computer has been with the company since 1993. Having come to the business as a 2 week temp employee; Liz excelled and worked her way up to Director of Finance and Administration. Her responsibilities include: in house accounting, accounts receivable, accounts payable, financial reporting, purchasing, payroll, human resources and is considered the backbone of the PC Enterprises, Inc. team. Liz lives in Agawam, MA with her family.
Liz graduated from Western New England University in 1979 with a Bachelor of Arts degree in government. She went on to manage rental property for Valley View Apartments in Holyoke and later focused on raising a family. In 1990 she went back to work as a substitute teacher in the Agawam Public School System until she arrived at PC Enterprises, Inc. in 1993.
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